All corporations, whether for profit or not, need to solve a problem and create value for others. This value might look like a product or service for potential customers, as seen in business or it might look like programs and services that benefit hungry children, put a person with a disability to work, help children in foster care go to college as seen in non-profit organizations. Both the for-profit investor or the nonprofit donor are looking for the same thing…impact.
In order to achieve the greatest impact, nonprofits must invest in their companies – just like a for profit business would. At The Fedcap Group we take this seriously. We invest in talent, technology, marketing, donors and we measure short and long term ROI.
The Fedcap Group invests in our staff, bringing the best and brightest talent possible onto our team. This means having a high quality company culture, benefits, and decent salaries. It means having a top rate onboarding process and an impressive professional development process. 4 years ago, The Fedcap Group launched a year-long Leadership Academy to develop agency leaders and to support long term succession planning. This investment has yielded leaders who are committed to doing business The Fedcap Group way.
The Fedcap group invests in marketing. We have a solid brand, we advertise, we have a significant and growing social media presence, a well-designed website, and a network with whom we share our many campaigns.